what up with all the text-only movie posters?
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2 comments:
well, if your fees for painting movie posters weren't so HIGH, maybe they could afford to put some pics on 'em!
For all kinds of reasons -- high newspaper ad rates, corporate theater chains, lack of showmanship, dependence on internet advertising, uncaring marketing depts., etc. -- movie advertising has been in the toilet for years. In our town paper, it's just a list of titles each week: if you never heard of the movie, good luck, bunky. I remember opening the newspaper to the movie pages used to be intoxicating when I was a kid, when ad graphics competed for catching your eye, the ads told you what the movies were, and shameless hucksterism spawned orb-popping titles and ballyhoo worthy of a bloodthirsty Barnum.
No wonder movie attendence is down every year. The addiction to 'pre-sell' and alternative media is part of this, too. You know, even we movie lovers aren't motivated to scour the internet to find out what every damned mystery title might be -- who has the time? Who has high-speed internet access? Whatever happened to impulse movie-going -- which is almost impossible now, unless you mysteriously 'know' what these increasingly nondescriptive titles are even referring to?
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